登陆注册
671100000030

第30章 Search No Further: (1)

The Story of Eric Schmidt and Google

硅谷神话Google的缔造者埃里克·施密特

Eric Schmidt made a move that surprised many in dot-com circles when he became the chief executive officer of Google,the phenomenally successful web search engine. Google had quickly garnered a cult following for its clean interface and speedy results,and was set to become the high-tech industry’s next stellar financial success. Schmidt,a veteran of computer manufacturer Sun Microsystems and Novell,the software maker,was considered the ideal visionary to guide Google into a period of growth and maturation as a business.

Schmidt was born in l955 and graduated from Princeton University in l976 with a degree in electrical engineering. He then earned a graduate degree in engineering from the University of California at Berkeley,and a doctorate in computer science from there as well. In l983 he was hired at Sun Microsystems,a Silicon Valley computer maker that was still a very young company.

Sun quickly emerged as an industry leader. Schmidt began there as a software manager,and in l991,he was named head of Sun Technology Enterprises,an arm of the company charged with exploring future directions in new technologies. He returned to Sun proper in 1994 as its chief technology officer,and as such Schmidt has been credited with helping make the Java programming language ubiquitous to the web in the late 1990s.

Schmidt left Sun to take a job at Novell in 1997.Hired as its new chief executive officer,Schmidt faced a formidable task: to reverse the declining fortunes of this software manufacturer.

When Schmidt arrived at Novell in March of l997,its stock price was sinking,but he felt that the core leadership and vision was still there.“I’ve done my due diligence and concluded there’s tremendous technology inside the company and we need to get it out as fast as we can,”he said.“This is the opportunity of a lifetime for me.”Schmidt liked to sell Novell software himself personally to CEOs around the world,and during his first year on the job logged more than 250,000 air miles. By mid-l998,Novell’s fortunes had improved after Schmidt helped it renew focus on its core business.

In March of 200l,Schmidt surprised many when he became board chair of Google,Inc.,the California-based Internet search engine.“I just liked the company,”Schmidt recalled.“It’s as simple as that.”Five months later,he was made Google’s new CEO. Google was founded in 1998 by two Stanford University doctoral students,Larry Page and Sergey Brinn. It began as a search service for the techie insiders,but quickly caught on with more and more web users for its uncluttered look and impressively quick search results. And it was soon one of the top 15 most-visited websites.“They’re,the eBay of information,”a Morgan Stanley analyst,told Fortune.“You go to eBay to find things that are hard to find. You go to Google to find informaton that is hard to find.”

Succeeding Page as CEO,Schmidt was viewed as the leader who would make Google the next Yahoo or Amazon.com. Schmidt felt at home at the company,which boasts 50 employees with Ph.D.s among a staff of 400. Google’s iconoclasm was evident in all aspects of the company—from the absence of large banner,ads on its search page to the motorized scooters that employees rode inside headquarters.

Over the next few months,Google’s fortunes only continued to escalate. The nature of the web meant that search engines themselves,while widely used,were tough to make profitable. Google was performing about 150 million searches a day (or l,800 per second) which takes an immense amount of computing power. Google did sell what are known as“click-through”ads (if a search engine query is “tennis shoes,”for example,a small Nike ad will appear). These small ads were only words,not images,which cut page-loading time immnsely.

With Schmidt at the helm,Google is aggressively trying to leverage its reach technology,and advertiser base. The ultimate goal is “To enable you to find anything you are looking for anywhere,”Schmidt says.

Most Friday afternoons,Google employees worldwide can tune in for a Q&A with co-founders Sergey Brin and Larry Page. “People ask anything from‘What is our specific direction in this area? ’to‘Why has the soda(in the snack rooms) changed?’” says Stacy Sullivan,director of human resources and chief culture officer.Google’s focus on maintaining a“flat organization”where any employee can address company co-founders on a weekly basis.

In addition to its perks and meritocratic culture,Google is in tune with the increasing importance people place on work-life balance. The company provides an on-site doctor and dentist at headquarters and even allows employees to bring their dogs to work.

同类推荐
  • 英文爱藏:淡定的人生不寂寞

    英文爱藏:淡定的人生不寂寞

    学英语不再枯燥无味——吴文智编著的《淡定的人生不寂寞》内文篇 目均取自国外最经典、最权威、最流行、最动人的篇章,中英双语,适于 诵读,提升阅读能力;学英语不再沉闷辛苦——优美的语言、深厚的情感 、地道的英文,让我们在阅读这些动人的绝美篇章时,不仅能够提升生活 质量,丰富人生内涵,更能够轻松提升英文领悟能力,体味英文之...
  • 谜语绕口令英语

    谜语绕口令英语

    谜语和绕口令是英语文学中两种比较独特的语言艺术形式。前者既饶有情趣,又可以启发心智,增进思考和想像能力;后者结构巧妙,诙谐风趣,富有音乐性,最适合口头背诵,深受广大英语读者的喜爱。
  • 英文爱藏:转个弯人生更开阔

    英文爱藏:转个弯人生更开阔

    学英语不再枯燥无味——吴文智编著的《转个弯人生更开阔》内文篇 目均取自国外最经典、最权威、最流行、最动人的篇章,中英双语,适于 诵读,提升阅读能力;学英语不再沉闷辛苦——优美的语言、深厚的情感 、地道的英文,让我们在阅读这些动人的绝美篇章时,不仅能够提升生活 质量,丰富人生内涵,更能够轻松提升英文领悟能力,体味英文之……
  • 那些激励我前行的身影(每天读一点英文)

    那些激励我前行的身影(每天读一点英文)

    精选历史名人、商界骄子、演艺明星的演说,让你在诵读名句中,领略成功之道!《每天读一点英文》是一套与美国人同步阅读的中英双语丛书,该丛书由美国英语教师协会推荐
  • 有一种智慧叫包容(英文爱藏双语系列)

    有一种智慧叫包容(英文爱藏双语系列)

    非凡的人生不是无根之木,更不是无源之水。它需要你永不满足,永不懈怠,永不疲倦,永不怯懦,执着地向人生的更高处攀登。你若是一道清渠,生活便是泉眼,把智慧的活水注入了你的血脉;你若是一棵绿树,生活便是土壤,把智慧的矿藏送进你的根系;你若是一弯虹桥,生活便是阳光,把智慧的颜料涂上你的躯体。
热门推荐
  • 绝宠毒医妖妃

    绝宠毒医妖妃

    苏琉贵为将军府嫡女,却遭深爱之人背叛,重生为王府贵女苏素。面对小娘责难,三皇子退婚,她临危不惧,以雷霆手段震慑府中庶出子女,寻访鬼医,修的一身毒术,更是妙手回春,治好卧病多年的生母。宫中妃子急症,她遭人设计,被迫入宫,却不想自此闻名、宫宴之上,多位王侯示爱,她一一谢绝,偏生找上以风流闻名的二皇子,以色侍君,迷惑他弑兄杀父,争夺王位,借二皇子之手生剐前世仇人谢言。她救出被困在北渊的南昭太子慕容凌,隐藏身份,助他平定天下,两人之间情愫暗生。天下太平,她随中毒已深的北渊二皇子归隐山林,却不料终于慕容凌偶遇。面对她的旧爱与新欢,她该如何选择?
  • 婚姻处方

    婚姻处方

    20多岁,浪漫的小诺依然沉浸在蜜月的甜蜜中,而老公唐宇却已将重心转移至工作,单纯的她开始怀疑这份爱情;30多岁,强势的芸芰对自己、也对婚姻充满着自信,但老公高月翔却因为这份强势而出轨,自信的她在痛苦中徘徊;40多岁,完美的素言尽心做着贤妻良母,老公边伟也同样是完美的,可是完美背后的她却感觉不到幸福。20,30,40,“围城”中的女人们该怎样拯救自己的幸福?
  • 随机应变大考试(中小学生奥林匹克集训与选拔)

    随机应变大考试(中小学生奥林匹克集训与选拔)

    “中小学生奥林匹克集训与选拔”丛书旨在通过向青少年提供集知识性和趣味性于一体的科学文化知识,激发他们学习科学和热爱科学的积极性,引导他们拓宽视野,不断创新,最终达到提升综合性素质的目的。其中涉及到青少年必须知道的许多知识领域,具有很强的系统性、实用性和现代性,是青少年学习的最佳读本。
  • 随身装着一口泉

    随身装着一口泉

    山村孤儿刘军浩偶然得到了一枚古怪的石锁,石锁内含有一个奇特的空间,里边还有一池泉水。那泉水具有了独特的能力,可以让放入其中的鱼类快速的增长,而且味道异常鲜美。刘军浩利用这泉水养殖黄鳝,种植蔬菜……事业的丰收也让他的生活发生了变化。这种简单快乐的生活就像一汪沁人心脾的山泉,让人充分体验到田园生活的悠然、轻松和自在……
  • 走向卓越:中小企业资本经营实战精要

    走向卓越:中小企业资本经营实战精要

    谈判在企业经营活动中有着至关重要的作用,企业管理人员对谈判也越来越重视。因此,全面系统的了解谈判的要素、特点、原则、类型等基本常识,对提高谈判水平很有必要。谈判作为一种协调往来关系的沟通交际活动,它是一个有机联系的整体。为了完整地认识和把握谈判活动,很有必要较为深入地分析一下谈判的构成要素。一般地说,谈判由四个基本要素所构成,这就是谈判主体、谈判议题、谈判方式和谈判约束条件。
  • 傻子王爷无情妃

    傻子王爷无情妃

    一只毒蝎子,彻底断送了她年轻的生命!别人只知道,那个软弱没主见的女人被迫嫁给一个痴傻呆闷的七皇子。殊不知,她早已不再是“她”!面对痴傻只会憨笑的美男,她气愤难填!你傻,本美女就医好你,谁知医好后,遭到嫌弃,却换来一纸休书,气愤之下,她恨不得与他同归于尽……
  • 走西口

    走西口

    2009年CCTV 1开年大戏《走西口》同名小说,演绎一代晋商传奇,一部山西人用血泪、坚韧、诚信写就的奋斗历程。小说讲述的是民国初年,山西祁县年轻书生田青因家庭变故和生活所迫,背井离乡走西口的故事。他在历经数劫后终于在包头站住脚,但终因军阀混战、社会动荡,使他认识到只有革命才能真正过上自己向往的生活。
  • 那一抹,初夏

    那一抹,初夏

    第二个学期刚开学女主就和年级里闻名的四大天王做同桌,这到底是好,还是坏呢?后来,就只剩下两个人依然守护着女主。可是,当其他两位回来后,女主却面临着四选一的困难抉择,最终,她又会选择谁呢?
  • 傻子王爷无情妃

    傻子王爷无情妃

    一只毒蝎子,彻底断送了她年轻的生命!别人只知道,那个软弱没主见的女人被迫嫁给一个痴傻呆闷的七皇子。殊不知,她早已不再是“她”!面对痴傻只会憨笑的美男,她气愤难填!你傻,本美女就医好你,谁知医好后,遭到嫌弃,却换来一纸休书,气愤之下,她恨不得与他同归于尽……
  • 就这样日益丰盈

    就这样日益丰盈

    这是茅盾文学奖获得者阿来的第一本随笔集,向读者全面展示了小说以外的阿来,展示经藏、汉、西三种文化熏染的阿来。另配有12页阿来的生活写真照片。